Jeff Durkin | Founder, Breadtruck Films

Jeff Durkin is an architectural filmmaker and the founder of Breadtruck Films, a California based studio specializing in people-driven documentaries and promotional films for the AEC industry. With a background in architecture, Jeff brings a unique perspective to filmmaking, focusing on storytelling that highlights the spatial qualities and human connections behind the projects.

Jeff studied architecture at the University of California, Berkeley, and spent a decade moving back and forth between the architecture industry and film industry before transitioning to filmmaking full-time in 2008. This blend of architectural expertise and cinematic vision has allowed him to create compelling films that resonate with both design professionals and the general public. For more information about Jeff and his work, you can visit his studio's website at Breadtruckfilms.com.

Catherine McCullough, FSMPS, CPSM | President/CEO/CMO, McCullough Landscape Architecture

A graduate of the Fashion Institute of Design & Merchandising in Los Angeles, Catherine joined husband David at McCullough Landscape Architecture in 2001 and became President and Chief Executive Officer the following year, allowing the firm to become a California Small Business Enterprise (SBE) and Woman-Owned Small Business (WOSB). With a planning and urban design focus, the firm’s capabilities span the hospitality, retail, and entertainment, mixed-use, education, corporate, and institutional sectors.

Prior to joining McCullough, Catherine was Marketing Director for the Westfield Corporation’s San Diego super-regional shopping center, UTC. This is where she sharpened her skills in branding, promotions/public relations, and project management. Her responsibilities at McCullough include
oversight of all marketing and business development efforts, as well as directing the financial management and operations of the firm.

Brandon Martella | Principal, RNT Architects

Born in Texas and raised on the East and West Coasts, Brandon's exposure to multiple landscapes and built environments has instilled in him an appreciation for unique places, people, and stories. As an alumnus of NewSchool of Architecture and Design and as a Principal at RNT Architects, he enjoys working on projects driven by artful, multi-faceted narratives that also enrich the lives of their user groups and surrounding contexts. Some of Brandon's clients include the County of San Diego, San Diego Community College District, California State Parks, the City of San Diego, San Diego Unified School District, as well as private developers and non-profits. From custom housing for senior groups and immigrant families to one-of-a-kind historical adobes and airline hangars, each of Brandon's projects is unique with its own story to tell.

CEUs

This session will provide 1 Continuing Education Credit (CEU) in the following Domain of Practice: 5) Promotional Activity