Take your skills to the next level with this four-part series! We’ll be hearing from experts about how to perfect your brand, deepen your InDesign skills, collaborate more effectively, and create reusable content that communicates your message strategically.  While each session stands on its own, together they build a cohesive skill set that supports stronger marketing outcomes across your firm.

Registration

You can join for all four sessions or pick and choose which to attend. Members get a discounted rate when signing up for all four sessions!  Sign up on this page and select the "4-Part Series" option to pay the package price. You will then be registered for the subsequent sessions.

About This Session

Session 1 | Understanding and Building your Brand | A strong brand is more than a logo—it’s the consistent experience your clients, partners, and employees have with your firm. This session will explore how to evaluate brand perception, build clear and usable brand guidelines, and reinforce your identity across everyday touchpoints like proposals, presentations, email signatures, merchandise, and social media. Learn practical ways to drive adoption within your firm and ensure your brand shows up clearly and consistently in every interaction, strengthening recognition and trust over time.   

About the Speaker

David Lecours | Principal, Lecours Design

David is a Principal at LecoursDesign, a branding and digital marketing agency serving only A/E/C firms. As a strategist and designer, David is on a mission to build flourishing brands and cultures. 

David serves on the SMPS San Diego Board and was named Marketer of the Year by SMPS-SD and won Best Website (twice) and Best Branding at the SMPS MCAs. He's also a two-time TEDx presenter.  

David enjoys family, pickleball, and skateboarding at home in Encinitas, CA.