A Word from Our SMPS Chapter President
Posted by StarChapter on Sep. 29, 2020 / Subscribe 0
Terry Casey, FSMPS, CPSM
2020-2021 SMPS
Chapter President
Together, We are Stronger, Wiser and More Resilient
It doesn’t take a pandemic for SMPS members to know that together we are stronger, wiser and more resilient. SMPS was conceived in the 1970s by a small group of industry colleagues who met to exchange ideas, contacts and information because they recognized the value in community. As a two-time chapter president (Connecticut and San Diego), a career long SMPS member and veteran A/E/C industries marketing consultant, I strongly believe that active engagement in SMPS is critical now more than ever.
We all are facing the ambiguity and challenges of a prolonged pandemic and the resulting economic conditions, a highly charged social climate, and a presidential election year. The SMPS San Diego chapter leadership is here to help you stay informed, develop new skills and build your firm’s resilience by:
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Providing education, training and mentorship on the latest tips, tools and best practices to finding and winning new work and retaining key clients
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Nourishing your brain and creative spirit with inspiring content, conversation and volunteer opportunities
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Making key contacts and cultivating and growing your local and regional client and colleague network through socials, educational events, industry panels and small group committee work
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Promoting our chapter sponsors, volunteers, members and their firms on the web, at events, and in video and social media communications
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Coaching, inspiring and mentoring rising marketing professionals and firm leaders through our volunteer committees and leadership opportunities
The SMPS headquarters board and staff are more committed than ever to providing value and supporting our chapter, and individual members and their firms through best-in-class educational events, networking opportunities and thought leadership publications and videos.
I want to express my deep appreciation to the dedicated SMPS San Diego board of directors and the advisory board of past chapter presidents. Working together over these past months, we have built a team of steadfast volunteer committee chairs and members who are committed to each other and our vision: Business transformed through marketing leadership.
Through collaborative, team-based strategic planning sessions, we identified key goals and metrics to guide us in serving you throughout the year. Our plan includes scenarios for both completely virtual, or a combination of virtual and in-person events (when deemed safe for our community).
We encourage you to visit our website at www.smpssd.org and review our vision, mission and values statement. We invite your ideas, suggestions and feedback. Most of all, we encourage you to get involved — attend our events, join a committee, aspire to a leadership position. Because together, we are stronger, wiser and more resilient.
Sincerely,
Theresa “Terry” Casey, FSMPS, CPSM, Principal/CMO, On Target Marketing & Communications, LLC
2020-2021 Chapter President, Society for Marketing Professional Services San Diego
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